Start up!LOTIONAbove are different products. Identify the target market.Answer the following questions in buzz groups:1. Who will use the products?2. Will the products be essential? How will they be used? Are there modifications inthe use of the products? Will the products be used with other things?Using the same business concept as you have formulated in Lesson 2, you need tovisualize how you will be able to convince your potential customer to buy your productor avail of your service. To do this, students should be encouraged to go out the schoolor by way assigning and conduct environmental assessment in order to find out forthemselves the following information / experience.

Identify the target market is very important for every business organisation. Target market is the…

Answered: Start up! LOTION Above are different…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Put yourself in the shoes of the VP for Marketing and develop a marketing plan for the next step for Nitro Snowboards. Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a…
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Put yourself in the shoes of the VP for Marketing and develop a marketing plan for Nitro snowboarding Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a go-to-market strategy…
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Hello Can you help me with my business plan?Our product is Clothes and the clothes is made out of raw materials and the majority of our product are for male but we have a product for female also. Can you Create me A Primary Market that Describes the objectives of the product?same as the Secondary market This is the example of our business concept. "To begin with, our products include recycling and refurbishing used items. We want to establish a company that will not frighten customers and competitors. We want to use recycled materials that are no longer useful to people and turn them into trendy outfits. This is a great budget-friendly idea for us because it will reduce the amount of money needed to start this company. This is our first time starting a company, and it's a good place to start to gain experience for something we'd like to try. We have a special way of marketing this that will catch the attention of the people on the streets. We want to promote how we made the…
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Why do we need to understand our customer in order to have a successful product launch?

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