What do you understand by rate of markup on cost and rate of markup on selling price, illustrate with suitable examples?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter18: Pricing And Profitability Analysis
Section: Chapter Questions
Problem 3DQ: How do you calculate the markup on cost of goods sold? Is the markup pure profit? Explain.
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What do you understand by rate of markup on cost and rate of markup on selling price, illustrate with suitable examples? 

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