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- Using a product that you have in your house or apartment, discuss how well you think it is designed.Please briefly answer the following: Which firm/product are you examining? What is the product/service produced? I chose McDonald's company.Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
- Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Are not all goods really consumer goods, depending on how you define the customer? Discuss.How does Core, Actual/Tangible, and Augmented Levels from tangible products compare with levels for services in marketing? (explain please)
- As a new product in a market, which is a better market positioning, a quality-oriented or a price-oriented product? and why? (cite your sources)List the key characteristic distinguishing business products from consumer products?Discuss instances of food labels, denim, sports shoes that are able to offer customers different value?
- Explain the gap model of customer satisfaction Put yourself in the place of a seller of a product and explain how you would overcome each of these gaps. Use a real product.When the product is tailored to the consumer's wants and requirements, does it fare better?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?
