a. Explain the literature review on customer buying behaviour. b. Explain the literature review on product quality. c. Explain the literature review on product price. d. Explain the literature review on product promotion.
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a. Explain the literature review on customer buying behaviour.
b. Explain the literature review on product quality.
c. Explain the literature review on product price.
d. Explain the literature review on product promotion.
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- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…Product managers can gather user data by surveying customers, running tests with a product's beta versions, conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends, discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics.Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance? a. To determine how many calls a salesperson makes b. To complete sales performance reviews c. To adjust with changing customer needs and modify strategic sales program d. To adapt pricing changes
- For each of the following report situations, write a clear problem statement and list what fac-tors could or should be explored. a. A manufacturer of breakfast cereals wants to attract a new demographic of consumers. b. The manufacturer of a toothpaste wants a bigger share of the toothpaste market. c. A company wants to give its stockholders a summary of its operations for the past calendar year. d. A building contractor engaged to remodel an office for Company X submits a report sum-marizing its weekly progress. e. The supervisor of Department X must prepare a report about the need for a new staff member. f. Baker, Inc. is experiencing higher than normal employee turnover. g. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job. h. A restaurant manager must compare two possible suppliers of fresh seafood. i. An investment consultant must advise a client on whether to invest in the development of a lake resort. j. A consultant…Write a Feasibility/Recommendation Report. you and your colleagues want to buy new camera as your company got few photography projects from US .Research different cameras available in the market and then write a feasibility/recommendation report to your manager documenting your findings.Use the following criteria to create a feasibility/recommendation report. 1: Introduction (Overview or background)Objectives• What is the purpose of this feasibility/recommendation report• Provide a clear and concise statement of intent• List the name(s) of the person(s) who requested this reportPersonnel• List the names of other persons or companies who are involved in this report2: DiscussionCriteria: state the criteria upon which your recommendations will be based.Analysis: Compare your findings against the criteriaUse visual aid such as a table to organize the criteria3: Conclusion• State the significance of your findings• Draw a conclusion4: Recommendations• What do you suggest your company should…21) For some ________, a simple description consisting of a word or picture might be sufficient. A) concept tests B) product concepts C) marketing strategies D) product developments E) business analyses 22) After concept testing, a firm would engage in which stage in developing and marketing a new product? A) idea screening B) marketing strategy development C) business analysis D) product development E) test marketing 23) The first part of the marketing strategy statement describes the target market; the planned product positioning; and goals for sales, profits, and ________. A) market share B) competition C) secondary market D) competition’s anticipated reaction E) life-cycle duration 24) The second part of the marketing strategy statement outlines the product’s planned price, distribution, and ________ for the first year. A) advertising B) promotion C) marketing budget D) positioning E) target market 25) The third part of the marketing strategy statement includes all of…
- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…What is the best reason a sales manager is constantly focused on reviewing and evaluating sales performance? a. To adapt to pricing changes b. To complete sales performance reviews c. To adjust to changing customer needs and modify strategic sales program d. To validate budget expenditures
- 84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 3 Outline the type of research you would recommend that BK undertake, (Quantitative or Qualitative). Justify your answer.Creative Homework/Short Project As a marketing professional, you have been asked to write a short piece for a local business newsletter about the state of marketing today. You think the best way to address this topic is to review how the marketing concept has evolved and to discuss the triple-bottomline orientation. Write the short article you will submit to the editor of the newsletter.