What is a possible reason a firm might go direct-to-consumer (DTC)? What is a possible reason a firm might go direct-to-consumer (DTC)?Multiple ChoiceоOоооIt wants to avoid the costs associated with using e-commerce.It can't find suitable intermediaries.It sells a product that does not require face-to-face selling.It doesn't get any consumer shopping data from an intermediary.Its customers buy bundles of products together.

DTC ( Direct To Customer) Using the direct-to-consumer (DTC) retail paradigm, businesses deal…

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What is a possible reason a firm might go direct-to-consumer (DTC)?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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