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1.
Do research to determine how employees view working for McDonald's. Explain how employees view the McDonald's Brand when it comes to seeking employment with it.
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- 1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?9. E-commerce is a system of buying and selling products that, through the Internet, provides new opportunities for business to grow and position itself. This system can be classified from two approaches: Select one: a.e-business and business model b.business model and commercial profile c.commercial profile and distribution channel d.distribution channel and business strategy1) Define CRM and SCM systems by describing their characteristics and components, explain each of the two main types of data analytics that exist – descriptive and predictive – including how each works. Critically evaluate how, and for which purposes, data analytics can be applied in conjunction with CRM and SCM systems. Refer to concepts learned in class and use examples to illustrate your arguments.
- 9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choice1. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers. 2. All of the following relate to managing exchanges with customers EXCEPT: a.development of a significant social media presence. b.communicating with customers. c.creating offerings. d.delivering offerings to customers. 3. What is the general rule for how many segments to focus on at a time? a.Companies should focus on the most attractive segment. b.Companies should focus on the three most attractive segments. c.Companies should focus on all segments for which the required return on investment can be made. d.Companies should eliminate half of the segments by focusing on the most attractive 50%.Part 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.
- Ouestion 1 i Information Quality is important to any business. Discuss 2 common characteristics ofhigh quality information and state the business values of Information Quality and Information consistency. Business Value- ii. A data — driven website is an interactive website kept constantly updated and relevant to the needs of its customers using a database. Discuss two advantages of data driven websites. iii. Business intelligence can provide managers with the ability to make better decisions. Explain how the following industries use business intelligence to make better decisions: a. Airlines: b. Health Care c. Marketing : d. IT IndustryCOLUMN X COLUMN Y Q.1.2.1 The analyst manipulates certain variables under controlled conditions. A. Statistics Q.1.2.2 Generalises sample findings to the broader population. B. Ordinal-scaled data Q.1.2.3 Describes a characteristic of a sample. C. Statistical modelling Q.1.2.4 Categorical data, where the categories have an implied ranking. D. Inferential statistics Q.1.2.5 Any attribute of interest on which data are collected and analysed. E. Data Q.1.2.6 A set of mathematically based tools & techniques that transform raw data into information to support effective decisionmaking. F. Descriptive statistics Q.1.2.7 The actual values or outcomes recorded on a random variable. G. Parameter Q.1.2.8 Condenses sample data into a few summary measures H. Random variable Q.1.2.9 The collection of all possible observations that exist for the random variable under study. I. Experimentation Q.1.2.10 Describes a characteristic of a population. J. Statistic K. Continuous data L. Population44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contacts
- 41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 211.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.