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- . Canon has sponsored the England Premier (Soccer) League for about 10 years spending millions of dollars each year. When they started the sponsorship, only 15% of the people in the United Kingdom knew Canon. Over the next 10 years or so, the brand recognition rate went up to 85%. At that point, Canon decided to stop sponsoring the League. Why do you think Canon stopped it? (Decision Making)Products which have unique characteristics will make a special purchasing effort... Pick the correct answer 1 convenience products 2 shopping products 3 speciality products 4 market products 5 need- satisfying products3 multiple choice please select a b or c thanks :) A company at "Stage 1" in the adoption of corporate sustainability principles, likely emphasizes the costs involved in adopting sustainable business principles sees the adoption of sustainability principles as a means to avoid risk. has fully integrated sustainability principles throughout the organization. Indra Nooyi, the former CEO of PepsiCo describes how she led an effort to the company being a "better corporate citizen." She advises other companies who wish to adopt a "Performance with Purpose" approach to consider all of the following except: Hire a Chief Sustainability Officer to oversee all aspects of the initiative. Adapt the strategy to accommodate the needs of local markets. Form partnerships and coalitions with NGOs and other companies. The author of the article "Social-Impact Efforts that Create Real Value" argues that effective strategic ESG programs____________. assure all ESG-related issues receive equal…
- 31 Brands say something about product quality and consistency. Select one: a. False. b. True.Where does the Gen Z demographic tend to make purchases, physical stores,online, or both?2. Do they perform any pre-purchase research? If yes, how do they conduct theirresearch.3. Is the Gen Z consumer interested in a personalized brand experience or justlooking for the lowest price?4. Does the Gen Z consumer appreciate purchasing choices?5. Does the Gen Z consumer have high expectations when making a purchase?Does the completion of the sale depend on the expectations being met?Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
- pplease provide explaination as to why the other options are incorrect. thank youQ6. Determining how to compete requires a firm’s management to consider which of the following factors? Factors critical to successfully competing in its targeted markets An external market analysis An evaluation of what criteria customers use to make buying decisions Availability of product substitutes All of the aboveWrite an explanation/ Summary after watching this video: https://www.youtube.com/watch?v=57PmDk73u7I
- For the sake of safety, Volvo reinforces its car doors better than any of its competitors. Volvo marketers have chosen the Rosser Reeves approach in emphasizing benefits-of-use. The marketers have made a good choice. True FalseAs the owner of a fast food restaurant wiht declining sales, your customers are looking for something new and exciting on the menu. Your market research indicates that they want a burger that is loaded wiht everything as long as it meets certain health requirements. Money is no object to them. Must include at least one of each item and no more than six of each item. Must use whole items 9 (no half or partial servings). Final burger must contain no more than: 3,000 mg of sodium, 150g of fat, 3,000 calories. Must keep the servings of ketchup and lettuce the same. Muse use exactly two buns. What is the most expensive burger you can make that meets these requirements? What are the allocations of each ingredient?Which of the following is most likely to be an example of an unsought product? A. A MP3 player B. A Lexus LS 400 luxury automobile C. A flight on American Airlines D. Burial Insurance E. Ivory soap