What tactics are used in pricing at .99 2. Should companies opt for psychological pricing? If yes what are the benefits of using this pricing method? 3. Should prices be rounded off every time ? In what situation does this pricing strategy not hold good?

What tactics are used in pricing at .99 2. Should companies opt for psychological pricing? If yes what are the benefits of using this pricing method? 3. Should prices be rounded off every time ? In what situation does this pricing strategy not hold good?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. What tactics are used in pricing at .99 2. Should companies opt for psychological pricing? If yes what are the benefits of using this pricing method? 3. Should prices be rounded off every time ? In what situation does this pricing strategy not hold good? 4. What are the different strategies for pricing a product based on psychological pricing? Please include references.

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