What is Consumer-to-business (C-to-B) online marketing?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter10: Digital Marketing And Social Networking
Section10.2: The Challenges Of Intellectual Property In Digital Marketing
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What is Consumer-to-business (C-to-B) online marketing?

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Step 1

Electronic commerce includes all online marketing sites that connect buyers and sellers. All kinds of businesses have found the benefit of running their product and service offers on e-commerce stands rather than traditional alternatives.

Step 2

C2B is a form of trade in which a product or service is delivered to an entity by a customer or client. In the C2B framework, businesses benefit from the customer's inclination to name or promote the company's information or marketing. Conversely, consumers benefit from flexibility, direct payment, or regular or low-cost products and services. These business models involve a reverse auction, in which a customer establishes a price for a product or service they want to buy.

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