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- Q4. Describe factors played role in the progress of digital marketing?Which marketing philosophy focuses more on the manufacturer and not the customer? Question 8 options: a) Production orientation b) Demand Orientation c) Market Orientation d) Societal Marketing OrientationQ.4. Good marketing is no accident, but a result of careful planning and _____________. (a) Execution (b) Selling (c) Research (d) Strategies
- Which two facets are included in the definition of marketing? Question 9 options: a) Personal selling and philosophy b) Philosophy and organizational function c) Organizational function and personal selling d) Social media and personal sellingChapter: Focus on Technology: Tracking Customers (Marketing) Q. According to Nielsen, more than 50 percent of mobile phone consumers own smartphones. Many of them use free Wi-Fi when available for faster connections and to reduce data usage charges. But even when they don’t log on to Wi-Fi, the device continues to search, giving information on users’ locations. By using the signals emitted by shoppers’ smartphones, retailers can keep tabs on shoppers, knowing where they are and what they are searching for on their phones’ browsers. Retailers can learn on which aisles shoppers are most likely to check online prices at retailers such as Amazon.com and can send an alert to a sales representative. “Heat mapping” identifies traffic patterns and locations attracting the greatest number of shoppers checking the Internet. This gives retailers an idea of the products most vulnerable to “showrooming”—the practice of shoppersvisiting stores to learn about and try products and later purchasing…Q. How do the situational variables of industry, location and culture influence sales force activities? Explain in details seperately with proper headings.
- Q4) Inspect in detail the impact of digital media bloggers. Influencers on the consumption behavior of young consumers. details explantion neededWhat is the level of difference between the sales and market orientation? Question 4 options: a) No difference b) Small difference c) Moderate difference d) Significant difference1 What is content marketing?
- One (1) positioning strategy that a company can adopt to attract customersQuestion 2.3) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Discuss any counter-responses made by the online community. Clearly indicate to whichdegree the organisation’s ‘message’ impacted positively on the organisation’s reputation._____ are independent and not associated with the marketing efforts of any particular company or brand. Question 9 options: a) E-commerce sites b) Social networking sites c) E-mail services d) Noncorporate blogs