A dressmaker which produces custom-made clothes for her customers is an example of _________. a. mass marketing b. individual marketing c. niche marketing d. differentiated marketing

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section7.2: Campbell’s Soup Company Cooks Up New Marketing
Problem 2C
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A dressmaker which produces custom-made clothes for her customers is an example of _________.
a.
mass marketing
b.
individual marketing
c.
niche marketing
d.
differentiated marketing
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