What is meant by the term alignment in relation to supply chain processes? Why is alignment important in setting a strategy for a given supply chain?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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  1. What is meant by the term alignment in relation to supply chain processes? Why is alignment important in setting a strategy for a given supply chain?
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