What is selective retention?
Consumer behavior is defined as the study of when, why, how, where, or where a product is purchased. They help to cultivate and maintain customer loyalty and highlight where and how companies can intervene.
When a person remembers only facts, thoughts, events, and messages that are closely related to their interests, values, and beliefs, it is called selective retention. Users usually forget the stimuli they were exposed to. Users generally store information that best supports their current attitudes and beliefs, so selective retention allows them to recollect the good points they like and forget the negative points they say about other brands they don't like. These are the processes that marketers use so often in their advertising campaigns. The implications of this process are to help develop an effective promotional strategy and select more effective information sources for the brand.
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