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What is the Backward Integration and Vertical Integration Strategy of Tesla?
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- What is the Horizontal Integration Strategy of Tesla ?What are the advantages and disadvantages of the GM alliance in Shanghai?The Story of Irie Inn Since 2020 market demand for better quality low-cost accommodation in Kingston, Jamaica has grown significantly due to a decline in global economic conditions; which has in turn led to declining incomes in many source markets. In 2022, Laura and Mike Reid developed a concept, called Irie Inn, which imitated the market leaders in several ways. The Reids franchised the new brand and now five Irie Inns operate within the Caribbean region. With intense competition from Days Inn, Express by Holiday Inn, and Hampton Inn by Hilton; Irie Inn has been slowly gaining market share. With a marketing objective ‘to be the customer’s only choice’ in the budget market, the Irie Inn brand team – who had complete control of all elements of the marketing mix – focused on setting and maintaining consistent brand standards. Properties that failed the brand standard’s inspections were de-branded and franchise agreements terminated. The Marketing Mix: Product – low-cost, mid-market…
- On September 22, 2022 HappyFresh, an Indonesian based online grocery store officially bade farewell to Malaysia. The company ceased its operation in Malaysia and Thailand but maintains its business in Indonesia. Questions below are related to HappyFresh and its withdrawal from Malaysia and Thailand: HappyFresh has collaborated with many businesses during its seven years of operation in Malaysia but it seems that alliance was not enough to keep the company afloat. Based on your internal and external analysis of the business in Question 1, identify a better strategy than joint venture or strategic alliance which could have saved it from the current divestiture. Support your answer with relevant strategy generation tool.Uber, the controversial service, has made virtue out of disrupting the established taxi business. From a standing start in 2009, the company has spread across the globe like wildfire. Uber's strategy has been to focus on major metropolitan areas around the world. By early 2016, this strategy had taken Uber into 375 cities in 68 countries. The privately held company rumored to be generating annual revenues of around $10 billion. At the core of Uber's business is a smartphone app that allows customers to hail a ride from the comfort of their own home, a restaurant, or a bar stool. The app shows cars in the area, notifles the rider when a car is on the way, and tracks the progress of the car on screen using GPS mapping tech- nology. The rider pays percent of the fee and Uber 20 percent. The price for the ride is determined by Uber using an algo- rithm that sets prices in order to match the demand for rides with the supply of cars on the road. Thus if demand exceeds supply, the price for a…What is the Cooperative Relationship Strategy of Tesla?
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