Assume that you are the marketing director, prepare a report to outline the key success factors of the company. Also, propose the next course of marketing actions for your company to compete with other established e-commerce platforms to place the company as the preferred brand in Malaysia.
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A4
Assume that you are the marketing director, prepare a report to outline the key success factors of the company. Also, propose the next course of marketing actions for your company to compete with other established e-commerce platforms to place the company as the preferred brand in Malaysia.
*Number of words: 5,000 – 7,000 words excluding references
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- John is a marketing manager planning to sell alcohol drinks in Muslim countries. He needs to focus on the cultural aspect of the country: a) John is confused why selling alcohol is prohibited in Saudi Arabia meanwhile in Malaysia it is allowed. Explain the beliefs and customs of these Muslim countries.5. In the communication process with international consumers, what could be a primary source of noise between the message sender (the company) and the message receiver (the international consumers)? a. Differences in norms, habits, and general consumption expectations b. Cultural difference c. All the choices are correct d. Difference in interests and needs between domestic and international consumers 6. This is a pricing strategy that prices products below market price to win new market shares. a. Penetration pricing b. Dynamic incremental pricing c. Standardized pricing d. Skimming8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request for an updated price list of products. State the approach will you adopt in writing this letter. In not more than two (2) sentences, explain the reason for your choice of approach. 9. The grapevine is the social network of informal communication that helps people to interpret the organization. State 3 disadvantages of grapevine to an organization. 10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.
- Discuss another example of multinational companies having difficulty expanding into India. (AACSB: Written and Oral Communication; Reflective Thinking)Evaluate whether Wal-Mart in south Korea could promote its brand to social network sites such as facebook and twitter. What would be the benefits of such types of promotion?Can you help me respond to this question, please It has been suggested that product innovation through the Internet is a natural process that requires limited effort from international marketers. Critically appraise this view and provide examples to reinforce your arguments. Is it possible to have an introduction and a conclusion, the word count is important and it is 850 words and can you also provides me the references you used? Thank you so much for your attention and participation.
- Evaluation of sales people across time, across territories, and against sales potential and sales quotas is important. However there are some situations that might make this evaluation not appropriate and difficult. Briefly explain these situations by providing examples from the local context.Airbnb was launched in 2008 as an online marketplace for people to list their owned or rented properties. Regardless of its global success, it became pretty unclear what’s rentable and what’s not. The company decided to rebrand by adding a new brand position and a new identity. The old logo was replaced with a new one; they changed the brand font and created a bespoke color! This is an example of changing a brand image. True False Encoding is forming verbal and nonverbal cues. In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting message. * True FalseWith people spending more time at home, more than 20 million Indians streamed YouTube content on their connected TVs, over 40 per cent growth since May last year. Overall, 85 per cent viewers used the platform more than ever, since the outbreak of Covid-19 How social media platforms like YouTube could be used by brands to promote itself?
- INSTRUCTION: Answer ALL the questions Question 1 Read article the following and answer the following questions. PROHIBIT E-COMMERCE SITES FROM SELLING BANNED FACE CREAMS Mohideen Abdul Kader Sept, 28, 2021 The Consumers Association of Penang (CAP) calls on the authorities to prohibit e-commerce sites in the country from selling banned cosmetics products. In an online survey, we found nine banned face creams sold online by Lazada, Shopee and Carousell. These products were on the list of notified cosmetic products cancelled by the National Pharmaceutical Regulatory Agency, Health Ministry. Among the banned products available are FS Turmeric Cream, Deeja Cosmetic Laila Cream, Deluxe Beauty E Ultra Lightening Cream Pearl Perfect Fairness, Deeja Cosmetics Laika Cream, Dnars Gold Lifting Serum (Night), Deeja Wrinkle Cream, Fjura- Face Polish Treatment, Dnars Golden Cream and Sparkle Moon Night Cream. Some of these products were banned since 2019 as they were found to contain mercury and…Need long and detailed self explanatory solutions for the following questions A.What do you think are the reasons for US based companies to take most of the positions in the list of top global companies? B. Research an international company of your choice and discuss how it is advertising and distributing its product to its consumers in a country or worldwide.0% plagiarism please write it own your own words. Question: What is the product line of Oman cement company? For the private sector: list complete range of products/ services of the organization. For the public sector: list the specialty of the organization (who does it serve and how).