What is the POEM framework? Identify the paid, owned, earned media for SoulFood
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1. SoulFood.com is a new entrant in the vegan packaged food space. They have developed
their online store from a professional website development company. They have also
hired a social media executive to create brand pages on Facebook, Instagram, Pinterest,
YouTube and Twitter. They have a dedicated content developer who posts content on
these platforms every day and writes a blog article once a week. Moreover, they have a digital marketing agency who is running a Google ads campaign, Facebook and
Instagram ad campaigns. SoulFood collaborated with 50 Instagram influencers by
sending them free products and no monetary exchange. These influencers have posted
content about the brand on their individual accounts. Customers are also giving positive
reviews for on SoulFood’s website and social media pages. All these marketing efforts
have resulted in generating buzz about SoulFood.
What is the POEM framework? Identify the paid, owned, earned media for SoulFood
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Solved in 2 steps
- a) Conduct a brief research on two successful online businesses whose revenues are not based on advertising, and write a report to describe each of them.b) Find a website that you think is successful in creating an effective web presence. Why do you think this website is good? Find also a website that in your opinion is not creating an effective web presence. What are the problems with this website and how could they be resolved?c) Doing business online is inherently risky. Discuss this assertion with specific risks associated with doing business online.d) Explain ways of ensuring security when embarking on e-commerce.e) Do some research to find out about the different kinds of internet connection services that are available in Ghana. Explain the benefits of these different services and the costs.f) As an individual packet travels from one network to another, the computers throughwhich the packet travels determine the best route for getting the packet to itsdestination. Describe this…Create an E-commerce Business Plan / Proposal for your E-commerce Business. The proposal contents are as below:a) The business concept / Company Profile. b) What do you plan to sell physical products, digital products, or services? c) Targeted customers d) The Marketing Plan - How do you want sell your products / services? (Facebook? Instagram? Website?) e) Your competitors (2 Competitors) – explain about the competitor’s business. *You can include flow chart, graphs, images and other materials that can support your proposal.I need both 1. Your potential target and customer segmentation with focus on Digital solutions i. Actual customers ii. Potential customers iii. Aspirational customer 2. Potential approach to close your segmentation and identification of ¨personas¨ i. Bundling ii. Portfolio iii. Product line iv. Promotions or incentives
- From the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.Make a summary of your understanding on the following topics: 1. Online Platforms2. Promotion, Traction, and Traffic Monitoring3. Web AnalyticsYou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application Which Social media should be used by Zara business to improve their reach and influence over consumers . write a creative advice for Zara business to improve their sales.
- 1. Choose a specific e-commerce website catering to tourism and hospitality.2. Describe their offerings (products and services).3. Describe the features and contents of the site.4. Is their website user-friendly to consumers? Why or why not?5. Give recommendations to further improve their relationship with customers1. Has e-commerce changed the marketing of goods? If so, how? 2. Explain the different type of webs.You are consultant to a major brand of soft drink. Outline to the company how the internet should be used as part of the overall marketing effort, and what steps need to be taken by the company to update their online image. Outline the architecture of any web sites that will need to be produced. course: Electronic commerce
- You have planned to start a new business after completion of your collage degree. Develop a small outline report of your business including below topics: a) product or service b) product standardisation vs adaptation c) pricing d) place e) customers f) promotions: social media marketing/digital marketing, advertising, sales promotion, public relationship g) conclusion.For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…In detail, describe google analytics, adobe analytics, and kissmetrics. Also, in detail explain website analytics metrics. Explain the three website dimension scopes, hit-level data, session-level data, and user-level data. Please use relevant digital marketing concepts in your answer.