Make a summary of your understanding on the following topics: 1. Online Platforms 2. Promotion, Traction, and Traffic Monitoring 3. Web Analytics
Q: Explain what you believe are the reasons for the Access CT success.
A: Access CT is the health insurance marketplace where customers can purchase health insurance and…
Q: . How can interactive television improve customer service as a medium for e-commerce
A: E-commerce is the commercial activity done through online channels. Any commercial activity include…
Q: Run Detailed Analytical of Four-Leaf Clover. For the Missing Links and Incongruities (You have to…
A: The Clover Model is called clover to convey growth, luck, nurturance, and balance. The Clover Model…
Q: Expalain how the following marketing communication techniques are used by any electronic company of…
A: Marketing is an activity to build your customers. It includes selling, advertising, branding,…
Q: Do you think businesses should grow eCommerce even after the pandemic?
A: The popularity of e-commerce is not a new thing. The big players – Amazon, Walmart, Alibaba and…
Q: What is cloud marketing software?
A: Cloud marketing is the process of an organizations efforts to market their goods and services online…
Q: Why must SMM content focus on the audience rather than theorganization?
A: Social Media Marketing (SMM) refers to the method of marketing products and services on the…
Q: Elaborate on which tools you would use to analyze website traffic and briefly outline the various…
A: The practice of recording, analyzing, & documenting data to gauge online traffic, together…
Q: it consists of customers,suppliers,employers, media and competitors
A: Every business firm operates in an environment influenced by some specific environmental forces, and…
Q: Justify the two subtopics for a website (where farmers can sell their goods in this website)…
A: The strategic alliance is an arrangement between two independent companies that undertakes a common…
Q: What are the main benefits of using the internet for marketing purposes? Highlight the differences…
A: Note: Since you have asked multiple question, we will solve the first question for you. If you want…
Q: E-commerce Is Growing – Are You Growing with It? By the end of 2019, e-commerce was a fast-growing…
A: i. Ecommerce refers to businesses and individuals that buy and sell products and services through…
Q: Which of the following events reach out and connect with customers better. a Precautions taken by…
A: Marketing refers to the process of managing a product/service or both such that customers purchase…
Q: look at the major role played by e-commerce during Covid19 and advise on the effectiveness of…
A: ECOMMERCE Now a days Technology is a game changer and business need to cope up with such change in…
Q: A statement of a company's mission should address all of the following questions exceept? O What…
A: The company's mission statements does not address question that how should we leverage social media…
Q: E-commerce Is Growing – Are You Growing with It? By the end of 2019, e-commerce was a fast-growing…
A: Electronic commerce often called e-commerce can be stated as the organizations and people that…
Q: How does e-Commerce differs from e-Business and Where does e-Commerce intersects with e-Business?
A: E-commerce confines to dealing in goods and services through an online platform whereas E-business…
Q: what is Revenue Model for digital business.
A: Ans. A helpful income model is a tested approach old with the aid of digital groups globally, beyond…
Q: a company in the Internet and identify its vision, mission, goals and objectives, and values.…
A: Almost every organization has a vision for the organization to direct its operations and employees…
Q: How good a job does your organization do in creating value for your customers based on the marketing…
A: The marketing mix is a marketing strategy tool, was traditionally limited to the core 4Ps of…
Q: 1. Identify an e-commerce site that is successful. 2. How does this site meet the critical success…
A: Building up a successful e-commerce site needs a lot of time and energy. In the current…
Q: Why is m-commerce perceived as being able to increase e-commerce applications?
A: E-Commerce is an acronym for Electronic Commerce which refers to buying and selling of goods,…
Q: 1. Customer structures group together sales jobs and activities dealing with a single product or…
A: Sales training programs are done to increase the sales and revenue through supply and distribution…
Q: Describe how each website element—context, content, community, customization, communication,…
A: When designing your website, consider the 7 Cs to improve your design aspect and generate consumer…
Q: Assume you are writing a blog about why you choose a University for your tertiary studies. What…
A: While choosing a University, the objectives are: 1) To reach to a mass no. of students in different…
Q: How can interactive television improve customer service as a medium for e-commerce? Explain how the…
A: Note: Since you have asked multiple questions so we will solve the first question for you. If you…
Q: Overview of the best buy digital business?
A: Digitization has become the essence of modern business functioning. Today, every business entity,…
Q: A list of and descriptions for many different online sources of information is provided.
A: what is online sources The online source of information is stuff you find online. It's a form of…
Q: Web communities are A. online cooperative buying centers that allow individuals to purchase at…
A: In general terms, a web community refers to a type of community under which the members interact…
Q: Briefly describe the disadvantages of Word of mouth promotion.
A: Word of mouth marketing or promotion refers to the type of marketing where satisfaction with a…
Q: Make a list of the technical challenges faced by internet buyers. Determine the challenges that both…
A: Since most e-commerce websites serve as aggregators for dealers to advance their things, fraudsters…
Q: How has e-commerce transformed businesses? Provide two distinct examples with explanations. Please…
A: E-commerce transformed businesses by adding value to their business like: It has provided a…
Q: A portal which is an online platform operated by a third party and is open to buyers or sellers in a…
A: Vertical e-market place refers to an online platform where the businessmen sell goods related to an…
Q: who are customers to IT company? (please mention and explain briefly)
A: IT companies are widely and wildly popular firms especially during the recent times and has been…
Q: The Internet, social media, and e-commerce, as well as accompanying computer technologies, will…
A: Internet has given rise to many social media platforms and e-commerce websites please platforms I…
Q: Identify the potential benefit, and challenges, for companies moving to direct online distribution…
A: Since you have posted multiple questions, as per our Authoring guidelines we will solve the first…
Q: How cloud LinkedIn be used for online marketing?
A: LinkedIn is unquestionably one of the world's largest social networking platforms, with over half a…
Make a summary of your understanding on the following topics:
1. Online Platforms
2. Promotion, Traction, and Traffic Monitoring
3. Web Analytics
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Solved in 2 steps
- What is your thought or insight about the paragraph below? Website give stakeholders and consumers a clear idea of the services or products offered by an organizations, businesses and schools. It provides information of their vision and mission in the society. It also extends management plans and strategies which can be a reference of better practices for other entities.With it, they say that website serves as backbone of any businesses or organizations with its presence online to communicate pieces of their content and gives updates on the products or services they provide to achieved their goals and targets.1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.You have planned to start a new business after completion of your collage degree. Develop a small outline report of your business including below topics: a) product or service b) product standardisation vs adaptation c) pricing d) place e) customers f) promotions: social media marketing/digital marketing, advertising, sales promotion, public relationship g) conclusion.
- Sole Founder of PostcardMania, Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. From a survey, 81% of people reported that they look forward to seeing what they have received in their mailbox. (Source: Forbes, 2020) Explain the most appropriate communications mix tool as described in the case above. Discuss three channels most commonly used for the selected communications mix tool. Discuss three advantages and three disadvantages of the selected communications mix tool in question (a). Support each of your answers with strong evidence.Preamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to…4. Is their website user-friendly to consumers in Airbnb? Why or why not?5. Give recommendations to further improve their relationship with customers in airbnb .
- Could Spotify use the Internet of Things with their service? Share a couple of innovations they could add that would fit into this category12 An e-government platform that solely offers information as part of their business model refers to a hybrid business model. Select one: a. True b. FalseIn detail, describe google analytics, adobe analytics, and kissmetrics. Also, in detail explain website analytics metrics. Explain the three website dimension scopes, hit-level data, session-level data, and user-level data. Please use relevant digital marketing concepts in your answer.
- ( successful website must accomplish three objectives: (1) generate traffic, (2) convert that traffic, and (3) generate a high revenue from those conversions. You will be analyzing two websites that perform relatively well on all three dimensions—bestbuy.ca or staples.ca. However, neither website is complacent about their performance, and your job is to determine avenues for improvement. You will be analyzing the success of both websites (or any other two online competitors of your choice; for example, Booking.com vs. Expedia.com) on several dimensions and providing recommendations on the actions the websites should take to improve their performance. (In some cases, you will be inferring or guessing the websites’ performance—no need to find external sources that report the websites’ performance metrics.)) 1-You will be learning about how to improve organic . For now, compare the selection of that product or product category at each website. Report whether the lower-performing website…Choose a company/organization with an established social media presence. Peruse the platform you are examining, then answer the following questions: a-Name the company/organization as well as the industry in which it operates- for example, McDonald’s: fast food (if it operates in more than one industry, simply note the one you are discussing for this assignment), as well as which one of their social media platforms you are examining (i.e. Instagram, Facebook, Tik Tok, etc.) and how many “followers” they have. b-Which stakeholders do they address in their social media posts (ex. customers, employees, investors, representatives of the environment, etc.)? Do they engage these stakeholders directly or indirectly (ex. do they answer comments, repost stakeholders’ posts, etc.)? Give examples and be descriptive. c-What mediums do they use to communicate (ex: text/written words, still photos, videos, memes, etc.) on this social media platform? Which of these do they utilize best in your…What key resources and capabilities does AirBnb possess that support its strategy? What are its core competencies? Give evidence other than the company's own claims. Use Porter's value chain analysis graphic.