What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?
What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 2DYMP
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What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?
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In my experience how these three buying situation straight rebuy, modified rebuy, new buy works for me as a customer while I am going for the purchase can be explained with a small instance like
Buying situation | Product |
Straight Rebuy | Mik or bread |
Modified Rebuy | Clothes |
New buy | Car |
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