In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively?

In business buying behavior the buying center concept presents a major marketing challenge. Explain, in less than 5 lines, what does a business marketer need to learn in order to deal with the challenge effectively?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 2DYMP

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