What other two or three data collection approaches tomeasuring the success of a web advertising campaignmight be fruitful in providing more meaningful datathan just clicks? Hint: Just because the metric relatesto the web doesn’t mean non-web-based research approaches are inappropriate

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What other two or three data collection approaches to
measuring the success of a web advertising campaign
might be fruitful in providing more meaningful data
than just clicks? Hint: Just because the metric relates
to the web doesn’t mean non-web-based research approaches are inappropriate

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Step 1

Data collection is the process of gathering and measuring the data from different sources, to analyze the information which helps in decision making or further processing.

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