What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm’s ability to successfully build relationships across cultures? How can this type of dilemma be solved?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter5: Managing Ethics And Social Responsibility
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What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm’s ability to successfully build relationships across cultures? How can this type of dilemma be solved?
 
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