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Asked Jul 22, 2019
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What skills should a person have for managing a business unit following a differentiation strategy? Why?

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Expert Answer

Step 1

Differentiation strategy:

Differentiation strategy is the strategy followed by the firm to differentiate its way of business from its competitors. The strategy would demand the firm to develop a unique product for the customers. The product should be different in terms of quality, characteristics, design, and brand image.

Step 2

Determine the skills required to manage a business unit that follows the differentiation strategy:

The major factors for the business unit that follows differentiation strategy are analytics and innovation. Hence, the skills required are analytical skills and creativity. The manager needs to be innovative and analytical to develop a distinct product for their respective segment.

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