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- What measures will brands take to create an online presence?Explain the importance of the ''multiplicity of self'' to brands and, using five different ''aspects of slef'', highlight how your own behaviour can relate to these aspects.3) What role can influencers or popular streamers play in the experience (via partnership or sponsorship)? How would they advocate for the brand?
- What do marketers mean by creating a brand personality? What examples can you come up with of uses ofbrand anthropomorphism?Explain, How does relationship marketing contribute to word-of-mouth marketing and the amplification of brand advocacy?Outline how brands can increase involvement with customers,link the brand to hedonic needs,distinctive or novel ways,use celebrities,tell a story, build a relationship
- What is meant by purchase involvement? How doesit differ from product involvement?discuss inn what ways do brand guidelines help maintain consistency in brand communication?Is it deceptive to withhold important negative information about one's brand? Does marketer have a duty to provide such potentially damaging information?