What will be the impact to the company of the sales and marketing director’s attitude in dealing with his subordinates, particularly the new employees? Present your answer in narrow statement. b. What would you do if you were Lalaine? Justify your answer. c. What could the beer company do to avoid problems like this?
What will be the impact to the company of the sales and marketing director’s attitude in dealing with his subordinates, particularly the new employees? Present your answer in narrow statement. b. What would you do if you were Lalaine? Justify your answer. c. What could the beer company do to avoid problems like this?
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter2: The Evolution Of Management Thinking
Section: Chapter Questions
Problem 1EE
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Question
Lalaine Buenaobra did not know what to do. after graduating from college, she had taken job in a popular beer company, thinking she could pursue her interest in sales. The beer company had a reputation of being like “family” but it turned out that it was like no family she had ever known. The sales and marketing director seems to out of his way to diminish the employee’s importance by making comments like “If you want to leave, go ahead. I’ve got another 1,000 applicants just like you.”
She had spent her first year working for the company and was now trying to figure out of whether to leave for another company, find a small one, or change career altogether. “This is not why I got Business Management degree for,” she thought. Now, in summer of 2014, she was facing a very tight job market and had not been able to save a penny for a year. All she knew was that she was miserable.
Requirement:
a. What will be the impact to the company of the sales and marketing director’s attitude in dealing with his subordinates, particularly the new employees? Present your answer in narrow statement.
b. What would you do if you were Lalaine? Justify your answer.
c. What could the beer company do to avoid problems like this?
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