What you understand by each of the following expressions in a negotiation situation:   Positive-sum outcome (or "win-win") Zero-sum outcome (or "win-lose") Negative-sum outcome (or 'lose-lose") BATNA WATNA

Understanding Business
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Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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What you understand by each of the following expressions in a negotiation situation:

 

  • Positive-sum outcome (or "win-win")
  • Zero-sum outcome (or "win-lose")
  • Negative-sum outcome (or 'lose-lose")
  • BATNA
  • WATNA

                                               

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