When Alicia looses $100 reacts much stronger than when she finds a $100 bill. This is referred to as______________________. normal rational behavior shortage loss aversion

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter10: Consumer Choice Theory
Section: Chapter Questions
Problem 15P
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When Alicia looses $100 reacts much stronger than when she finds a $100 bill. This is referred to as______________________.

normal
rational behavior
shortage
loss aversion
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