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What is the difference between mass and niche marketing? Give 2 examples.
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- Assume that marketing resources are limited, and company can only target two (2) of the three segments. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onSolve this question with steps please. Which product or brand are mass -marketed and which of them are marketed to specific segments?
- Changing demographics and cultural values are important to marketers. list at least three current trends that may affect the successful marketingof the following products:a. Housingb. Foodc. educationd. Clothinge. travel and tourismf. AutomobilesIs it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture? What are some important variables to keep in mind when we tailor marketing strategies to older adults?How an accurate measure of a market segment can help afirm?
- Who is the McDonalds targeting? How are they differentiating themselves in the market place?In terms of Cotton Incorporated’s five greenconsumer segments for apparel, their purchasemotivations, and their demographics, describe atarget market for PatagoniaExplain how the focus will potentially impact or shape culture and/or our day-to-day lives via an article from an entertainment or fashion magazine or internet site (e.g., People, Us, Essence, Vibe, Ebony, etc.).
- Explain how marketers evaluate segments and choose atargeting strategyBusiness: Coffee Shop Indicate who are your potential target market based on the following Gender: What gender your product/Service is targeting?Age: You must identify the age range of your target market. What is the age bracket you are targeting? Educational Background: what is the educational attainment of your target market? Income size: What are their income size? Minimum wage earners? Not less than 15,000/monthly or more? Their income size is also one big factor to identify If your manketcan afford your product. Place: Where does your target market live? Do they live near your store?1 ) List and describe the impact of any four macro environmental variables on your business. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.