Think about a recent purchase that you made, and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 15DRQ
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Think about a recent purchase that you made, and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing