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RM1
5. What is positioning? a brand’s value proposition? What are the major positioning methods?
Step by step
Solved in 2 steps
- Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by; Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465Question 3: (7 marks) UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness. As the marketing manager for Fast Fitness you have decided to research the Australian market. You have identified office workers in the two major cities of Sydney and Melbourne as your target market. Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies (250-300 words)Question 1 Interpreting the reasons for studying consumer behaviour has different implications. Organizations may prioritize on certain factors such as changing product life cycle, or the augmented role of services marketing with reference to their nature of business and current market requirement. As a student of consumer behaviour, explain ONE (1) most important reason why consumer behaviour is important for each of the below given business entity. Justify your choice with relevant background. a. A toy manufacturing company. b. A mobile manufacturing company. c. A five-star hotel.
- Q-02 How do marketers of watches use marketing and advertising to reinforce consumers to buy them? Give specific examplesQ 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product
- Question 2) In Boulding the Christian Louboutin brand, marketers were deliberate in their approach to creating distinctiveness with each brand element. Through creatve marketing and promotions ,consumers can recall the name and signature color of the brand, which means the brand elements are …. Choose correct options Integrated Novel and unique Memorable Part of the brand portfolio High endQuestion 6 Question 7 (Marks: 25) (Marks: 5) Discuss five (5) approaches that the online marketing manager of Pick n Pay can use to engage customers. NOTE: It is important to use your own words and support your answer with an example.Question : In accordance with the Brand Resonance Model, When customers both within and outside of the target market recognize the “red-bottoms” as the Louboutin brand, this points to the brand having strong brand ………. Choose correct options from below. 1)imagery 2)relevance 3)predisposition 4)potential. 5)Promise
- Q2: What is market segmentation and what does it mean to proflie the target audience?QUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?Question 1a. Give two examples each of a functional product and an innovative product.b. Characterize functional/innovative products by choosing the appropriate adjective from the last column.Product CharacteristicLifecycle lengthFunctional ProductInnovative ProductChoose FromLong/ShortContribution marginHigh/LowProduct varietyLot/LittleForecast errorsLarge/SmallStockout ratesHigh/LowForced end-of-season markdownsFrequent/RareOrder lead timeLong/Shortc. It is claimed that a supply chain has two functions: a physical function, and a market mediation function.Explain what these terms mean.d. Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains. What type of supply chain would be suitable for a functional product? Why?Question 2a. How do demand variability and lead time impact a firms inventory levels?Consider a firm redesigning its logistics network. What are the advantages to having a small number ofcentrally located (large)…