Which of the following allows researchers to collect primary data via online infrastructures? OA Mobile survey OB. Consumer tracking C.Brand communities D. All of the above
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- QUESTIONProvide a comprehensive evaluation of the characteristics and limitations associated withthe use of a survey method for a market research studyQUESTION: MARKETING ANALYTICS What kind of analytics do we need to make marketing decisions?What kind of data, how do we collect it, and what do we want to get from the data? What is the purpose of data analysis? Give examplesDefinition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:
- Question 4: Give your understanding of a good research design. Is single research design suitable in all research studies? If not, why?25. Types of secondary data:Documentary, Surveys, Multiple-source secondary and single source Select one:TrueFalseSubject: Quaitative research method Question 3: COVID 19 has brought many changes and reshaped the life of the people around the globe. People in every walk of life are affected one way or the other due to this pandemic. Almost every sector of Pakistan (e.g. business, agriculture, education, manufacturing etc.) is facing numerous challenges. Assume you are conducting a qualitative research to identify the challenges of a sector. What will beyour: (150 – 200 Words) Qualitative research purpose Research approach Sampling Frame Sampling technique Justification for that specific selected sampling technique Data collection method
- Which of the following is NOT a part of a customer-driven marketing strategy? Question 10 options: A) Positioning B) Referencing C) Segmentation D) TargetingParaphrase this one. Within the bustling retail sector, a domain brimming with extensive customer data both online and in brick-and-mortar establishments, predictive analytics finds its stride. Online consumer activity, as tracked through cookies, and in-store navigation patterns stand as just a couple of the myriad data points gathered. Customer contact information at point-of-sale, social media interactions, purchasing histories, and visitation patterns further enrich this data mosaic. Harnessing the potential of predictive analytics, retailers extract maximum value from this treasure trove of information. This encompassing utilization spans from optimizing inventory and projecting revenue to delving into behavior analytics, targeted shopper engagement, and the vigilant detection of fraudulent activities.Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic?Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic?What reserach quiestions are best sutiable?
- Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a 7.3 Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?Question 3. Consider the following research questions or hypotheses. What variables need to be measured in each? Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? What are the demographic characteristics of consumers who belong to the PowerUp Rewards program (loyalty program) of GameStop (video games and accessories) stores? The temperature inside the supermarket will determine how much time that shoppers spend in the store such that when the store is cold they will spend less time shopping than when the store is warm. Product price is related positively to product quality. Consumer perceptions of value from a service provider are related negatively to the likelihood of switching service providers.17 develop a research plan will not be the correct answer, Please answer in ABCD format