Which of the following can be obtained from internal marketing information? a. Buyer behavior b. Product or brand usage c. Data on sales d. Census data
Q: larifying target markets, outlining sales goals for each product or sevice, and describing a…
A: A marketing plan is be a written plan that lists a firm' marketing approach for client acquisition…
Q: Which of the following is an element of the marketing mix? A place B customer market D advertising
A: Option A
Q: Which of the following is not the function of Marketing? O a. Product Promotion O b. Production c.…
A: Marketing: It is related to the exchange of goods and services. Through its medium, the goods and…
Q: Marketing research is used to monitor and predict customer behavior. O a) True b False
A: Marketing research is the collective name for a group of strategies or processes used to gather…
Q: In the customer funnel, which is the least important element for the marketing team a. Purchase b.…
A: In the customer funnel, which is the least important element for the marketing team: c. Advocacy.
Q: PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old…
A: I will employ the following three research methods to get all the market details before launching…
Q: systematic blend of personal selling, sales promotion, advertising and public relations to…
A: systematic blend of personal selling, sales promotion, advertising and public relations to…
Q: Suggest and critically discuss a model that helps managers to decide to adopt an offensive or…
A: one corporation comes out as the leader in numerous categories, with the highest revenue and the…
Q: personal selling approaches is designed to support customers reach strategic goals with goods,…
A: Need fulfillment selling is a business approach where the sales rep tests into the necessities of…
Q: The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public…
A: PRSA honors are given to the exceptional contributors in the arena of public relationships. The most…
Q: MARKETING MIX PLANNING IS BEST CARRIED OUT AFTER .......................... a. POSITIONING b. SWOT…
A: The right option is (b).
Q: Type the correct answer in the box. Spell all words correctly. Which C of the four C's of marketing…
A: 2.) Communication
Q: management
A: The answer to this question is marketing management.
Q: Which of the following types of marketing research firms gathers consumer and trade information and…
A: Marketing Research - It is the systematic and objective gathering, analysis, and dissemination of…
Q: 1. Explain how embedded multimedia is applied in Advertisement. 2.Explain how embedded multimedia…
A: Advertisements can be defined as a paid form of promoting a product with an objective of increasing…
Q: Sales analysis research is a type of problem solving research. 1) true 2) false
A: Sales analysis research is not a type of problem solving research. It is a type of market research,…
Q: explain what is Ernst Engel’s Law. Further explain what is the rati0nale behind market segmentation?…
A: Ernst Law is an market and consumer behavior theory which was given by a German Statistician Ernst…
Q: What is a marketing information system? b. what are the components of a marketing information…
A: A marketing information system is the storage, collection, analysis, and interpretation of data to…
Q: __________ REFERS TO MULTIPLE UNRELATED GROUPS OF CUSTOMER SEGMENTS WITH VERY DIFFERENT NEEDS AND…
A: The concept of diversified market is related to multiple unrelated groups of segments of customers,…
Q: Which of the following is NOT a purpose of a marketing p clarify target markets outline sales goals…
A: A market plan is a set of activities that acts as a roadmap for the company to follow to be in a…
Q: Which of the following is NOTa method of gathering good marketing intelligence? O a. setting up…
A: Purchasing merchandise from competing site to analyze and compare their assortment , speed, and…
Q: 1.You are a marketing manager for a national movie theater chain. Give an example of data that your…
A: Marketing Manager for national movie theatre chain information:- The manager must maintain the…
Q: A)what are the most typical information used by most retail buyers to make decisions for consumer…
A: Information:- A consumer market is one in which people buy things or commodities because of their…
Q: Because of the poor quality . .customers stopped buying it A-initiative B-staff C-tender…
A: In the business organization, the products and the services are being marketed so that the…
Q: The nvironment, in the second column, indicate the specific factor or component under which the term…
A: Due to strict adherence to the guidelines of Bartleby, while answering the question, we are allowed…
Q: Your organization has been asked to carry out a programme of qualitative research for a company that…
A: Primary Data is research that has been directed by your association, first hand. It is otherwise…
Q: -A written document containing the guidelines for the marketing programme refers to which of the…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Consider the bounce rate metric we describe. Like any marketing metric, decisions should not be made…
A: The marketing through online medium by the use of dedicated sales portal/websites requires various…
Q: Dalia's is a clothing retailer that targets teenage girls. The company runs coordinated promotions…
A: Integrated Marketing is a strategic approach that includes integrating the communications and…
Q: Marketing research follows a scientific process and adheres to the tenets of scientific research. a)…
A: Market research helps in understanding the current market Situations that enables the marketers to…
Q: The systematic design, collection, recording, analysis, interpretation, and reporting of information…
A: Answer : b) is correct answer . Marketing Research International marketing research entails the…
Q: The one characteristic that makes direct marketing different from marketing in generalis that…
A: The right answer is D
Q: ick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and…
A: It refers to evaluating prospecting buyers of the products and services offered by the brand having…
Q: Briefly explain what do you understand by consumer behavior? Why is it important for marketer to…
A: Answer 1 Customer conduct is the investigation of people and associations and how they select and…
Q: Product cannot be to all customer, company has to select from the available target market to serve…
A: Before getting into the question, let’s first understand the meaning of Market segmentation. Market…
Q: refers to the goods and services combination the company offers to the target market. Select one: O…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Distinguish clearly between a marketing strategy and a marketing mix. Use an example
A: Marketing strategy is the action or game plan that is designed to market or promote the product or…
Q: Direction: Multiple Choice 1. This refers to measure of how well customer expectation from a…
A: Note: Since you have posted multiple independent questions in the same request, we will solve the…
Q: Which is NOT a common use of a direct marketing database? A) profiling customers based on previous…
A: Direct marketing is a type of marketing in which the company is directly communicating with the…
Q: ART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old…
A: Marketing Campaigns refer to the implementation or execution of the marketing plans of the company.…
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- H&M claims that its female consumers are more brand loyal than male. The company’s management may want to determine from time to time whether or not this claim is true. This is an example of a. Directional hypothesis b. Non directional hypothesis c. Relational hypothesis d. Alternate hypothesisAssume that Young Corporation is introducing a new heartburn relief medication as an over the counter treatment. Young's marketing team used data to determine how to meet the minimum sales goals. The team determined that switching to an online marketing plan would be the best to maximize sales. This is an example of using Question 8 options: a) descriptive analytics b) diagnostic analytics c) predictive analytics d) prescriptive analytics11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…
- Which one of the following is considered a disadvantage of sales force composite method of forecasting? a. Sales persons know which products and services, customers will not buy. b. Deliberate underestimation of forecasts by salesmen. c. Sales territories will assist in salesforce training. d. Consumers opinion regarding purchasing plan are better than salesforce opinion.Whice best describes a "beta error" in business research? Group of answer choices a. Concluding something is not significant (Accepting Ho) when in fact it is not. b. Concluding something is not significant (Accepting Ho) when in fact it is. c. Concluding something is significant (Rejecting Ho) when in fact it is not. d. Concluding something is significant (Rejecting Ho) when in fact it is. e. A beta error is not possible in business research1. An unsatisfied need is a gap between a person's actual and desired states on some physical or psychological dimension . Select one : True False 2. Market - oriented firms are characterized by a consistent focus only at the managerial level on customers ' needs and competitive circumstances . Select one : True False
- Which one of the following is a disadvantage of sales force composite method of forecasting? a. Deliberate underestimation of forecasts by salesmen. b. Sales territories will assist in salesforce training. c. Sales person’s knowledge on which products and services, customers will not buy. d. Consumers opinion regarding purchasing plan are better than salesforce opinion.Elaborate and explain each of this context. 1. A good marketing team can help develop a positioning statement to helpreach as much or the target market as possible. The best start for any positioning analysis is gaining a thorough knowledge of a product or service's target market. This is the group of people or businesses that will best benefit from the use of the product/service.Wants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilled
- BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investmentWhich of the following statements about marketing metrics is NOT correct? A) If the variance of consumer expenditures is relatively high, then share of wallet is better to measure loyalty than share of category requirement. B)Market share provides information about how sales are distributed among customers. C) Calculating market share and sales growth usually does not require individual customer data. D)Market share is calculated across buyers and non-buyers, whereas share of wallet is calculated only among actual buyers.Choose the best ANSWER 1- What is the best need/benefit-oriented approach to defining a car? Descriptions of a car's engine size and features Outlining the warranty that comes with the car Describing how it provides more efficient and reliable transportation Showing the beautiful color and styling 2- What is the best way for TWU to define their "market" in a marketing sense? the location of their buildings current and potential students the faculty and staff delivering the product the mix of programs they offer 3- Which of the following is not recommended for a marketing plan? Communicate the plan to appropriate managers. Once you have a good plan in place, do not change it for at least a year. Marketing plans should be creative. Use common sense. 4- Which of the following is not a current trend (described in book/class)? Increasing consumer demands Decreasing price sensitivity among consumers Overall decrease in brand loyalty Increasing…