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- 1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? A. Satisfaction with the salesperson, information, and product knowledge B. Trust in the salesperson, market knowledge, and responsiveness C. Professionalism, information, and market knowledge D. Information, understanding and anticipating needs, and decision makingWhat were the top 3 associations that SFA led to in the minds of customers concerning the salesperson? Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making
- 44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. NetworkingSuppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy wasteThe purpose of marketing communications is to do all of the following, except: Select one: a. Remind b. Inform c. Persuade d. Introduce
- Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.Creative Homework/Shorr Project Think of the last timeyou interacted with a salesperson, whether it was fora nevv tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting withand describe what this person did to fulfill that particular role. Also identify whether this salesperson useda transactional semng approach or a relationship selling approach. Was this approach appropriate for thepurchase you were considering? Why or why not?1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.
- 14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low pricesChapter 9 tells us that repositioning of a brand orproduct is a deliberate decision to significantly alterthe way the market views the brand or product. Inyour opinion, are these changes enough to constitute a significant change in public perceptions ofMcDonald’s? Justify your response.Please agree/disagree and add more information regarding the below message. "The Big Data phenomenon has undoubtedly changed marketing forever. First and foremost, as mentioned in the lecture videos, the Big Data phenomenon is prevalent in our every day lives through social media. Many advertisements and posts that are shown to us on our social media apps are derived from our google searches, interests, and interactions on the internet. For example, if I were to watch many videos on YouTube about sneakers, or make many Google searches on Jordans, it is likely that advertisements of sneakers would appear on my Instagram or TikTok feeds. This can be very beneficial to consumers because we are automatically presented ads on products that we have previously shown interested in, without having to go out of our ways to search for products. On the other hand; however, some individuals may view this as an invasion of privacy. Some people may feel uncomfortable with the idea that our interests…