Which of the following play an important role in marketing planning and marketing strategy? O Marketing mix O Market Consumer intention O Product quality
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A: TRUE
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- Which of the following play an important role in marketing planning and marketing strategy? A. Marketing mix B. Product quality C. Market D. Consumer intentionMarketing mix are set of controllable factors and tools integrated in developing a marketing program for a particular brand also known as: Group of answer choices a. marketing management b. marketing plan c. 4P's of marketing d. marketing strategiesWhen designing a marketing strategy, a marketing manager focuses on _____ and _____. Select one: a. consumer wants; profitability b. marketing myopia; brand experiences c. social responsibility; the product concept d. low prices; product benefits e. the target market; the value proposition
- 14.Which of the following factors is at the core of the marketing concept?Single choice. a.Aggressive selling b.Mass marketing c. Customer satisfaction d. Low prices11-33. In what ways are the components of P&G’s marketing mix being affected by the situation described in this case? Give examples to illustrate.1.The classification of different buying situations? a. creates more confusion to business marketers b. call for a very different marketing strategy for each buying situation c. requires a consistency in marketing products to organizational buyers d. are theoretical and have little relation to what happens in the real world e. suggests business marketers to develop one marketing mix for all situations
- 10-A written document containing the guidelines for the marketing programme refers to which of the following? Marketing campaign Marketing plan Marketing mix Marketing positioningFor each of the following consumption behaviors, give an example for each and describe how knowledge of the target market can be used to design marketing strategy to fulfill the needs and wants of that target market: (A) Products, (B), Activities, (C) Shopping, and (D) Mediaelaborate on whether the 4 P marketing model (Product, Price, Place and Promotion) is still relevant compared to the 4 A marketing model (Affordability, Accessibility, Acceptability and Awareness).
- How does a marketeranalyze the target audience after identifying it?Based on your research, write a succinct analysis of each of the following items: Market Strategy Four Ps Price Strategy Promotional Strategy Sales ForecastManfluencers is a term that describes a new marketing trend. To what does this refer? Describe two examples of how marketers have responded to the manfluencers trend.