The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.
Q: when a company mass-markets across several platforms the delivery of products directly from the…
A: ANSWER 1) Intensive Distribution (in this method company tries to sell products online to reach to…
Q: What major factor determines whether a product is a consumer or a business product?
A: Products are items which are sold in the market as they are designed as per customers need and for…
Q: Please solve this question, I will be really greatful to you.. help please Question) Propose a…
A: A new startup was created with a unique solution for a new or an old problem. The founders need to…
Q: How can technology help to build long-term customer relationships?
A: CRM applications are a synthesis of functional components, cutting-edge technologies, and…
Q: The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which…
A: The seven P of positioning and marketing are people, product, physical evidence, pricing, place and…
Q: Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place,…
A: Marketing mix comprises of the four elements product price place and promotion which will help the…
Q: Questions: 1. What are the ethical issues given in this case study? 2. What options does the company…
A: Doing the right thing is difficult and requires a lot of effort. While staying the same, indulging…
Q: Explain thestrategic value ofbrand equity
A: Branding is the process that involves creating brand identity among stakeholders of the business. It…
Q: Why did large companies like Coca-Cola solve thier distribution issues to rural areas when other…
A: The Coca-Cola Company is a worldwide reward association merged under Delaware's General Corporation…
Q: Use research to comprehensively describe the KEY target market for KFC South Africa using the…
A: Segmentation – It signifies the division of the market based on certain criteria such as…
Q: 1. please can you analyze the pricing strategy of the farfetch fashion industry 2. please can you…
A: What is a Price? Price is the only element in marketing, which produces Revenue It is the monetary…
Q: What is an international marketing information system (IMIS), and why is it necessary?
A: Being in the know of latest trends in the market domestically as well as internationally gives a…
Q: 1. Can you identify the picture? What can you say about it? 2. Do you know where to get these…
A: Going online, landing on a seller's website, selecting something, and arranging for delivery are all…
Q: What is motivation?
A: Business requires lot of strategic planning. There are different businesses in the world. Some firms…
Q: and the etion proces
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: There are several ways to assess the effectiveness of an e-commerce site. Which one of these is NOT…
A: Following functions are available It can calculate the % of visitors making the purchase Measure…
Q: How do firms use benchmarking?
A: Benchmarking is also used by businesses as an ongoing process that constantly changes and adapts. By…
Q: Think of ways by which you can validate the print run and even the circulation of a magazine…
A: Increasing the print run and circulation means that the publisher wants to increase the sales of the…
Q: Explain the uses and importance of branding, packaging, and labeling.
A: Branding is the process in which an individual or a company has been identified by an image, that…
Q: ining the market sha
A: Features of market: 1. Buyers and Sellers: All that is required to develop a market for a commodity…
Q: Explain the factors South Africa should consider when making pricing decisions on transport.
A: When we first use a particular service or corporation, we are really not aware of the price…
Q: Identify the various distribution channels and explain the concept of market coverage.
A: Many manufacturers do not sell products or services directly to consumers and instead use sales…
Q: Experts opinion on what needs to be done for a better and affordable traveling experience.
A: The travel industry is the conventional term used to cover both interest and supply that has been…
Q: Which three businesses in the banking, retail, airline, or package delivery industry do you do…
A: Business is the process through which organization enter into the trade world in which they either…
Q: the process of making a product or service avallable to the cons - the delivery of products through…
A: 1. DISTRIBUTION It is the process of making a product or service available to the consumer or…
Q: Why is brand equity so important to companies?
A: Challenges associated with the brand equity: 1. It's difficult to engage with clients in a market…
Q: What would be the impact of a decrease in money supply?
A: Higher interest rates and lower GDP
Q: Businesses intelligence
A: Data processing types: 1. Processing in Batches. Batches of data are collected and processed. Large…
Q: Pricing is an uncontrollable element of the marketing environment.; True or False
A: Marketing environment: It comprises factors or forces that can be internal and external to…
Q: Identify the fivedifferent types ofbrands.
A: Marketing helps the company to create an exchange with consumers in terms of value. It is a vast…
Q: On January 2, 1980, A and B entered into a contract whereby A sold to Ba parcel of land for P10,000…
A: Partnerships and contract made under legal provisions safeguards the interests of the parties…
Q: what is the customer willing to pay for your solution? Why?
A: The company aims to conserve the natural resources by recycling the products and making it reusable.…
Q: In the “Memorial Address,” Heidegger speaks of two kinds of thinking: the above mentioned…
A: Heidegger’s two ways of thinking, calculative and meditative, were used as the thematic basis for…
Q: Describe sales promotion objectives and methods
A: Sales Promotions is a type of promotional tool which can be used for a limited duration only.…
Q: Which type of business models does KFC Have the internet and social media affected theeir business?…
A: Currently, KFC has a largely franchising model on which it works as of now. The parent company…
Q: If you were interviewing applicants for a sales position at the Container Store, what questions…
A: A salesperson is a company employee who performs the job of contacting prospective buyers of a…
Q: Explain the framework for business intelligence.
A: According to Philip Kotler ‘ A marketing intelligence system is a set of procedures and sources,…
Q: In a structured interview, the interviewer uses a prepared set of questions.; True or False
A: A strong topical emphasis and a well-developed understanding of the subject at hand are needed for…
Q: Why is collaboration so important in supply chains today?
A: Supply chain is the entire process which is behind turning the raw material into a finished product…
Q: Read the article below and answer ALL questions in this section Unilever admits Tresemmé hair…
A: 1) Unilever is a global company that specializes in consumer goods. It is a United Kingdom company,…
Q: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…
A: When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in…
Q: The Fed can put more reserves into the banking system by: Selling government securities O Increasing…
A: Banks are critical to the economy because they provide essential services to consumers and…
Q: Using the Porter model, explain how Virgin America’s generic business-level strategy impacted its…
A: Porter's Five Forces is a basic but effective method for identifying the major sources of…
Q: What services do wholesalers provide to producers and to retailers?
A: The whole seller is the one who has Mou with a single brand and receives the product straight from…
Q: why small business operation ignore strategic planning?
A: Strategic planning should be done by every businessman in order to ensure that the activities…
Q: Who will do the training?
A: Training is the activity of giving job-specific and desirable skills to employees so that they can…
Q: Pricing is a critical component of any company’s strategy. Discuss some of the pricing strategies…
A: Since you have asked multiple question, we will solve the first question for you. If you want any…
Q: Staffing, personnel management, and human resources management are synonymous terms.True or False
A: Staffing is the process of appointing suitable candidates for an organization or company for…
Q: 3. Sales Call Objective (must require customer action): (continued) Section 4: Linking Buying…
A: Sales call objective refers to those objectives which calls for the action by the prospective…
Q: what refers to the amount of buying and selling that takes place. this activity can be looked at…
A: The process of buying and selling a product or service for a certain amount of exchange is called…
Step by step
Solved in 3 steps
- 1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?marketing decision support system what are three examples of a marketing decision support system a company can use to gather information about their business?This is the function of marketing efforts in which certain marketing plans or strategies are developed so that the overall objective of the marketing should be accomplished. What is it? A. Market Analysis B. Market Implementation C. Market Control D. Market Planning
- To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?In what ways do marketing dashboards function as pivotal tools for discerning intricate trends, delineating subtle patterns, and uncovering nuanced correlations within customer behavior, thereby facilitating the optimization of marketing strategies and campaigns?This is a marketing question: Using the components of the 4E framework, outline how an entrepreneur marketing low-sugar candy might apply it to his or her marketing mix efforts.
- In which components of a typical marketing information systems will you find the marketing decision support systemsHow can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA Format