The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.
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