Which quadrant will be most suitable for a company like BMW?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 3CTQ: What kind of responses would you expect from Teslas rivals in the automobile manufacturing industry...
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Which quadrant will be most suitable for a company like BMW?

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My question was about Burnes'  'A Framework for Change’ model. Which quadrant will be most suitable for a business like BMW?

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