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- What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?Which channel and intermediaries will best satisfy the buying requirements of the target market?What is the marketing channel strategy? What is its important? How does strategy in marketing channels link each other?
- Give a specific example of B2B products/services that lend themselves to direct/indirect channels of distribution. What are the conditions that lead a B2B firm to choose direct or indirect channels?What channel design decisions do manufacturers face for maximum effectiveness?As you consider distribution, address the following items: . Is distribution an important element of the marketing mix? . Describe one of the three major distribution strategies with an example. • Provide a real life example of channel conflict and discuss why the conflict may exist.
- what are the uncertainty which is generally faced by buyers and sellers ? how these uncertainty overcome by assistance of channel members ? Define Positioning and specialisation and how both contribute to overcome uncertainty faced by buyers and sellers ?What are some brands that you think use selective or exclusive channels? How does channel choice, in those instances, influence consumer perceptions of value and/or add real value? Lastly, as a business leader, how can you use distribution channels to add customer value?Give a specific company and discuss the distribution channel. Include who are their manufacturer/producer/supplier, wholesaler, distributors and retailers.
- Which product-related factor made them decide their choice of distribution channel? ExplainWhat is channel power? Explain the various types/basis of channel power that can be used in managing a marketing channel. Explain with suitable example in context of any fmcg company of your choice.Based upon your understanding of the classification of consumer goods as outlined in the overview of Products, Services, and Brands (shopping goods, etc.), identify the appropriate channel strategy for each of the classification types. • Identify a product that fits into each of the classification types and identify the intensity of distribution required to maximize revenue potential. Provide examples of locations you would expect to find each product / service identified.