Let's assume that you are the owner of the Pizza Pizzazaz. As the owner, how can you market "Pizza Pizzazaz" and generate profits using the différent marketing concepts?
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The 5 Marketing Concept
1. Production Concept
2. Product Concept
3. Selling Concept
4. Marketing Concept
5. Societal Concept
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- Risky Venture Cheri did not give up. She eventually found a developer who would help get her business off the ground if she was able to raise $38,000. But as a 23 years old, it wasn't easy coming up with $38,000 for inventory. She was able to borrow money for a new idea can be super risky. Cheri remembers, "I had to take the risk of borrowing $20,000 from two different people, when I didn't even make that much in a year." However, the extra pressure to succeed made sure made sure that she that took that risk head on. "Some people say, 'the greater the risk, the greater the return.' I don't believe that. I say, 'the greater the risk, the harder you should work.'" How did Cheri Garcia navigate her business risk? Select all that apply. a. She found a developer partner who would accept less startup funding. b. She had a carefree attitude with borrowing money. c. She attracted national media attention. d. She obtained a patent for her invention.Risky Venture Cheri did not give up. She eventually found a developer who would help get her business off the ground if she was able to raise $38,000. But as a 23 years old, it wasn't easy coming up with $38,000 for inventory. She was able to borrow money for a new idea can be super risky. Cheri remembers, "I had to take the risk of borrowing $20,000 from two different people, when I didn't even make that much in a year." However, the extra pressure to succeed made sure made sure that she that took that risk head on. "Some people say, 'the greater the risk, the greater the return.' I don't believe that. I say, 'the greater the risk, the harder you should work.'" What risks did Cheri Garcia face with trying to launch Luminous Envy? Select all that apply. a. She saw a valid opportunity in the tanning market. b. She needed a large sum of startup funding. c. She got national media exposure. d. She borrowed money from family.If your personal credit is shaky at the moment and youdon’t have a lot of cash to invest in a new business, whatsteps could you take to get a new company going?
- Setting up a microenterprise is desirable and the wish of many”. Identify and briefly explain five reasons why most people would not make any attempt to go ahead and start one. Why do people choose to be entrepreneurs ? A. The challenge, they hate working for other people, they see no other choice. B. They want to be their own boss, they don't want to pay taxes to the Government and they like the flexibility of working for themselves. C. The challenge, profit potential, personal satisfaction, and conventional paths to success are blocked. D. None of the above.You are looking to buy stock in a high-growth company. Which of the following ratios best indicates the company's growth potential?(a) Debt ratio(b) Price/earnings ratio( c) Profit margin( d) Total-assets-turnover ratio
- Why is it important to understand the drivers of profitability, as measured by ROIC?Who is least likely to be a successful entrepreneur? Jan won the lottery and now has millions of dollars in the bank. Jan does not have a college degree, but she enjoys cooking and worked as a chef before she won the lottery. She is a people person and is looking to invest her money. Gordon just graduated with a master of business administration (MBA) degree from Harvard. He has no money and is worried about taking financial risks. Sally has a bachelor's degree in architecture and has worked in an architecture firm for ten years. Sally has a large savings account and is not afraid of taking risks. Scott has a bachelor's degree in business from a state university and is a good people person.Why is it important to establish objectives before youbegin to invest?
- 1. Could writing a conventional business plan ever cause more harm than good? Explain your answer?2. If you wanted some assistance in setting up and running a new business, you might look at business incubators as a solution. What kind of assistance would you consider the most valuable?3. Given the risks involved in starting any company, should an aspiring entrepreneur investigate all possible failure scenarios and develop action plans to avoid these potential outcomes? Explain your answer.4. How do autocratic, democratic, and laissez-faire leadership styles differ?5. Ethical considerations. Apart from meeting the company’s future talent needs, do managers have a personal ethical obligation to help their employees develop and advance in their careers? Explain your answer.6. What are the advantages and disadvantages of the unstructured organizational model?7. Suppose you are the marketing manager of the credit-card department of a financial institution. Your objective is to support the…Entrepreneurs can get secondary sources of information through: Trade Magazines Newspaper Articles Government Agencies All of The Above None of The Above In case of constrained growth business farms actually perform better if they remain at a smaller growth. True False"Even as the remodeling market weakened and taking on extra financing became risky, what are some things that Moon Associates’ president and CEO Jim Moon did to sustain the company’s long-term profitability?"