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Why do marketers use perceptual maps in product positioning decisio
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- Q4. Find three ads (print or TVC’s) for EACH concept bearing (Between 150-200 word) Achievers Believers Product specific segmentationHow do product characteristics influence aconsumer’s information search effort?Create 10 survey questions about the product bathroom hair keeper., relating to the marketing mix elements (information that will be generated to create marketing strategies)
- 18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.
- 30-Arranging the product to occupy a distinct place in the minds of target consumers is known as: Market targeting Market demand Market segmentation Market positioningQ. Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?. How would you determine the best productposition for the following?a. A brand of tablet computerb. A cell phone targeting childrenc. A local animal shelterd. A line of power tools targeting womene. A brand of toothpaste
- What is meant by a category killer?This is our title: Perception of Senior High School Students on the Impact of Online Advertisement on Consumption of Products What could be the research quesstions?2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.