Why do we consider post–purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer?

Q: What is the first stage in buyer decision process? a. Information search. b. Demand formulation. c.…

A: Human need to buy several things to satisfy his/her needs throughout lifetime. There are so much of…

Q: why is a marketer's experience important in making decisions about the product portfolio despite…

A: The product portfolio refers to the combination of variety of products that a seller or brand sells…

Q: Explain the different stages of the Buyer Decision Process in the context of choosing a shampoo.

A: Consumer behavior is the study of the behavior of an individual group or organization how they…

Q: Why is a marketers experience important in taking decisions about the product portfolio despite…

A: A product portfolio is the collection of all the products or services that are offered by a company.…

Q: Discuss the consumer-decision making process involved when purchasing an expensive sneaker of your…

A: Consumer - A consumer could be an individual or a group of individuals who purchase products or…

Q: How can marketing research determine if consumers will buy a product they have never seen, and never…

A: Marketing research refers to a process of collecting, analyzing and interpreting consumer…

Q: Elaborate motivation, lifestyle and reference groups factors that may influence an end customer in…

A: There are various factors that affect the purchasing behaviour of the customer for buying a…

Q: What is Customer Lifetime Value? Why is it important?

A: Customer lifetime value refers to the net worth of business done with a customer throughout their…

Q: Describe the difference between high-involvement and low-involvement consumer behaviour in the…

A: Whenever a purchasing decision involves a low-cost item which are frequently bought like toothpaste,…

Q: Discuss the cost, flexibility, pace, and quality of the make-or-buy decision.

A: Make-or-buy is a decision that a company must make on a regular basis when it comes to internal…

Q: Assess your buying behavior. How do you go about deciding whether or not to buy a certain product?…

A: The needs of the customers are endless and still, the customers do not buy all the products they see…

Q: What is consumer behaviour and why it is important for marketers to understand consumer behaviour?…

A: Behavioral marketing is the process by which companies segment and target their audiences based on…

Q: Why do we regard post-purchase assessment to be an important element of the purchasing decision?…

A: Business or marketing organizations are global these days. The basic motive or objective of the…

Q: Considering your product’s attributes and your target market’s (or markets’) buying behavior, will…

A: The behavior and attitude that the customers reflect while making their purchase decisions is what…

Q: What is the Groupon Promise? How does the Groupon Promise affect a consumer’s perceived risk and…

A: Ecommerce is the economic transaction occurring through online medium. Ecommerce gives various tools…

Q: What are the findings, conclusions or recommendations about End Users’ Purchasing Task Involvement,…

A: Organisation Buying is a process where in items or product are purchased for consumption of the…

Q: How is the target audience supposed to act when they are in the (liking) stage of buyer readiness?

A: In this stage, consumers connect with the brand emotionally and have gathered a significant amount…

Q: What is the first stage in the consumer purchase decision process?

A: Customer tastes and preferences should drive marketing decisions, and strategy could not be pursued…

Q: Why is marketers experience important in making decisions about the product portfolio despite having…

A: The product portfolio refers to the combination of variety of products that a seller or brand sells…

Q: Which stage/s of the buyer decision process should a marketer put the most emphasis on? Select one:…

A: The consumer buying process can be defined as the process or activities that a consumer goes through…

Q: Give two examples of recent purchases where the specific purchase situation influenced your purchase…

A: Ans. Introduction  There are so many factors that affect our buying decision behaviour suggests…

Q: What is an unsought product? How do marketersmake such products attractive to consumers?

A: Unsought products can be explained as products that the consumers would not buy without the need of…

Q: What are reference groups? Discuss all four reference groups and discuss at least two groups that…

A: A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and…

Q: Sometimes it takes careful research and understanding on the part of consumers before making a…

A: Answer:  Purchase intention and purchase decisions by consumers are very significant and crucial for…

Q: List four to six strategic factors that are often important in the make-vs.-buy decision.

A: Make or buy decision is to determine whether a company should buy or make the products that it is…

Q: What is meant by an impulse purchase? Why is itimportant?

A: The phenomenon of impulse purchases is becoming more and more prevalent in developed countries. In…

Q: Explain how the purchase decision process is a piecemeal process? Give an example?

A: Customer buying process are all the important steps made by a customer before, during and after…

Q: List the Psychological influences on Consumer Buying Decisions?

A: Every day, consumers decide what to buy. They consider how a product will satisfy a demand while…

Q: Consumers often choose and use brands that have a brand personality consistent with how they see…

A: Ideal self-concept: Ideal self-concept refers to the way by which an individual would like to see…

Q: Can a  target market be identifiable, sizable  and accessible, but not consistent with the brand?…

A: A target market is the set of potential customers who are or who maybe interested in products…

Q: Why a buyer’s purchasing decision is affected by sensory stimuli?

A: Consumer decision making: It illustrates a procedure that involves the customers recognizing or…

Q: How does Purchase involvement depends on level of interest?

A: In simple terms, purchase involvement explains the extent of interest shown by the consumer with…

Q: Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item),…

A: My most recent purchase was an Apple mobile phone (I phone 13 pro max). It is very expensive to…

Q: How does perceived value affect consumer purchase intentions?

A: Perception can be referred to as the process in which a person chooses, classifies and understands…

Q: How and why might the duration of the decision making process and the extent of information search…

A: Different consumers have different buying behavior. Different consumers considered different factors…

Q: What is a brand community, and why is it of interest to marketers?

A: A brand is a name,logo, jingle or a tagline which is associated with a company offering of products…

Q: assess your own buying behavior. How do you go about deciding whether to buy or not to buy the…

A: Buying behavior includes 5 steps,  1. Analyzing the problem.  2. Information research  3.…

Q: To what extent, if at all, do you use nutrition labelsto guide your purchases? Why?

A: Purchase: Purchasing is the interaction a business or association uses to gain products or…

Q: A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the…

A: The worst purchase decision made was to buy One plus Nord phone as the quality degrades after some…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.