Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?
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Considering your product’s attributes and your target
market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another
member of the
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- For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?rosebusheswashing machine/dryer combosnack foodcooking potromance novelAll of the following are demand factors except which? Multiple Choice consumer income the price of similar products the form of promotion the availability of similar products consumer tastesArranging the product to occupy a distinct place in the minds of target consumers is known as: Market demand Market positioning Market segmentation Market targeting
- Toothbrush Electric can opener Grandfather clock One-gallon container of milk a. Which of these products would you expect to be associated with the greatest amount of consumerprice-level awareness before the consumer begins shopping for it? Explain your reasoning.b. Which product would you expect to be associated with the least consumer price-level awareness?Explain your reasoning.The Platinum Nut brand is the creation of Krissa Fernandes. She is having problems bringing prospective customers to the want stage of the AIDA concept with the new flour. How probable is it that consumers will seek for and purchase a product if it is not advertised? The number of retailers selling Platinum Nut is rising.Which pair of phrases completes the Marketing Law of Double Jeopardy: Lower market share brands in a market have both ___________ in a time period and also _____________. Group of answer choices less advertising/cheaper products Far fewer buyers/lower brand loyalty More buyers/higher brand loyalty fewer company parties/more vacation time
- What is meant by High Value Customers ?How does the presence of assymetric information on the direct selling market lead to consumers not buying the products?2. Enabling reviews, referrals, recommendations, and ratings by the consumer helps them satisfice during the purchase decision journey a. True b. False
- China is one of the biggest manufacturer in the world and also a good example of producing expanded product which are highly available and affordable to consumer in the market. This is an example of Marketing orientation known as: Group of answer choices a. marketing concept b. selling concept c. marketing management concept d. production conceptProducts which have unique characteristics will make a special purchasing effort... Pick the correct answer 1 convenience products 2 shopping products 3 speciality products 4 market products 5 need- satisfying productsWheat Box is also trying to learn about consumer preferences for its famous line of toaster pastries: the Toastie Kings. (Tagline: Rule your morning!) They contact grocery stores all over the United States and Canada, gathering sales data on their various standard and special flavors. Is this observational or experimental?