Why is branding important?   Analyse a brand of your choice showing how it differs from a close competitor. You should use a  model such as the brand building blocks or other similar model to inform your analysis.

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Chapter12: Developing And Managing Products
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Why is branding important? 

 Analyse a brand of your choice showing how it differs from a close competitor. You should use a  model such as the brand building blocks or other similar model to inform your analysis. 

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