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- Critical Thinking Brand elements and brand equity aredistinct. Virtually all products will have a brand name, alogo, utilize certain colors, have a slogan, and so on, yetthe degree of brand equity varies significantly.Outline the key differences between brand elements and brand equity. What advantages do strong brands have over weak brands in the marketplace?In your opinion, what are some of the most effectiveways to build a strong brand?Would it be appropriate to call Converse a retro brand? Why or why not? Please no plagiarism.1) ............ is simplicity and ease of pronunciation and spelling. Select one: O a. Brand Awareness O b. Tactics O c. packaging O d. Brand Equity 2) Brand positioning is_ Select one: O a. All the options O b. Brand name O c. focus on target market O d. brand logo
- Hi so i need help with something, i have an activity about making a soda company, and how to make this company successful, the three functions I choose are research to make this soda company successful are branding, research and pricing, what should I write in these. Like what research should be conducted to make this business successful, what branding is required to making this company successful and what should the product cost to make successful.2. Assume you are a marketing manager for an automobile company. Youhave been charged with repositioning an SUV model that was onceidentified as a “fuel guzzler”. The model has been redesigned with asuperefficient, nonpolluting hybrid engine. Which of the different types ofmarkets/publics would have the greatest impact on yo0ur establishing thenew “fuel efficient” positioning? Why did you say so? Make a simple plan.a. How can a person add value to themselves? b.Personal branding is not necessary. Discuss. c. Discuss four main steps involved in personal branding. d.In which ways would you say that poor personal branding can affect an individual’s career development?
- Edit question Which of following activities is NOT the activity of Metlife's customer centric transformation? A) simplifying insurance product options B) changing its organization to support sales department more efficiently C)rebranding from a friendly/approachable brand to a trusted partner D) reducing customer effort to understand insurance productsChapter 8 discusses branding strategies. One of the ways that the Hello Kitty brand became disseminated so widely is by using a co-branding strategy with many other brands. a. What are some of the brands mentioned in the case that partnered with Hello Kitty? b. Discuss the perceived fit between each of those brands and Hello Kitty. c. Discuss the target market for each of those cobranded offerings. Are the target markets the same? If not, how do they differ?d. Perform an Internet search to discover more brands with which Hello Kitty is currently partnering. e. Repeat the analysis in parts b and c for the new brands that you uncovered in your Internet search. f. What characteristics of Hello Kitty make it able to be a successful co-branding partner with so many other types of brands?(1) Citing specific examples, how has branding helpedyou as a consumer? Think about the assurance youhave in buying a known and trusted brand, forexample. (2) Think about some of the consumerproducts you buy frequently, such as cereal,painkillers, or snack foods. Do you appreciate therange of choices available to you when you shop forthese items, or do you wish that companies wouldnarrow the options to a handful in each category?Why?
- 5 What methods would you suggest to assess thepotential commercial success for the followingnew products? (a) a new, improved ketchup;(b) a three-dimensional television system thattook the company 10 years to develop; and (c) anew children’s toy on which the company holdsa patentDo you think L.L.Bean’s website will ever entirely take the place of its mail-order catalog? Why or why not?1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…