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1. Why is the decision whether to create or not to create a brand is important for a company?
2. Why is selecting a name so important to branding and success of the product?
3. What is the importance of packaging design for the product?
4. If you were a product manager, how will you improve your product branding name?
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- What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges?The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions. (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument.
- 4. Why is it important for a company to build its brands? 5. What must a company consider in choosing brand elements?Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?Answer the following questions based on the information in Products and Brands. You have to paraphrase your answers. DO NOT copy sentences directly from the text. Copied answers will receive 0 points.1. What are considered as products?2. Why do companies' product mixes regularly change?3Why do companies brand their products?4. What is the difference between corporate branding and individual branding?5. Why do the big soap powder producers have a multi-brand strategy?6. Why can the market value of companies be much higher than the value of their tangible assets?
- 1}a) Some young people have returned from boarding houses totally different from what their parents knew when they first went to school. What actually must have happened is worth investigating. Evaluate how a person can use personal branding to add value to themselves.. b) Many people believe they have no opportunity to make things better since they have grown beyond childhood. Their personalities are known to the world and nothing can be done to amend any undesirable characteristics. The issue of personal branding does not ring a bell. Personal branding is not necessary to make any difference. Discuss. c) Many people and organizations invest so much to make a name and establish an image. They do these with an objective to keep their products and services on the priority list of consumers. Analyze how a symbol may be valuable to people and organizations. 2}a) Many employees complain of a lack of information and constant confusion withgrapevine information. In one approach, analyze how…What choice of brand elements would you suggest that can be very effective for the company’s product line and why? Explain BrieflyChoose on that describes you most. Come up with an explanation of why you chose that as a brand that describes you (the hacker, the hustler, the designer). The Explanation of at least 50 words should include: Evidence - What is one thing you have done in the past to support your assertion that you are effective hacker, hustler, or designer? , GOALS - What goals do you have in mind which prompted you chose that personal brand? What affects your goal? (Family, Career, Peers/Friends, Environment, Sexuality)
- Why is branding important? Analyse a brand of your choice showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.The three noise factors most likely to interfere with the successful launch of the new product line are stated below 1. Filtering 2. Credibility 3. Information Overload Of the three noise factors which do you think has the biggest impact and why?Lovemarks – The future beyond brandsLovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion. http://redrose.consulting/speeches/the-power-of-love/ http://www.saatchikevin.com/lovemarks/future-beyond-brands/