The three noise factors most likely to interfere with the successful launch of the new product line are stated below 1. Filtering 2. Credibility 3. Information Overload Of the three noise factors which do you think has the biggest impact and why?
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- Please use the PEST-C format for describing the marketplace. Each of the 5 marketing environments should include hard, referenced data and should leave the reader with no questions about the need and marketplace potential for this product. The product is a mobile navigation application that has a weather overlay to advise the user of best possible route with weather considerations.Please answer the following True False questions. Please answer it as early as possible please... 1. A licensed product, marketers use the parent brand to enter a different product category. 2. The brand extension can also be called a master brand. 3. Variable costs vary directly with the level of production 4. Charging a high price because you have a substantial competitive advantage is known as price skimming. 5. Fixed costs vary in line with the quantity of the product produced or sold .Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument.
- Please answer in detail Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…Why might successful brick-and-mortar firms want to use different brand names online and offline? Select one: a. No answer is correct b. to avoid inadvertently repositioning the offline brand due to success on the Internet c. all answers are correct d. to position differently the online and offline brandsRead the following text, and write a short title (1 - 4 words) which states the main topic for each section. 1.______________________________ A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix. 2.______________________________ Most products offered for sale by retailers are branded. A brand is a…
- Personal selling process starts with approaching to customers. Select one: a. False b. True With the success of the Internet, few producers sell through intermediaries today. Select one: a. True. b. False. A company makes TVs, Washing machines, refrigerators ad microwave ovens. The length of this product line is: Select one: a. None of the options are correct b. This is not a product line c. 5 d. 4Read the following text, and write a short title (1 - 3 words) which states the main topic A product is anything that can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products. Most manufacturers divide their products into product lines - groups of closely related products, sold to the same customer groups, and marketed through the same outlets. Because customers' needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and profitability, companies are always looking to the future, and re-evaluating their product mix.Which of the following questions must be addressed when making marketing decisions? a) What features should the product have? b) What message should be used to promote the product? c) What retailers should be used to sell the product to the customer? d) How much should the product cost? e) All of these
- 1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not? 2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products Describe your product idea in detail. What is it? How is it eaten? What ingredients would your idea contain? Why do you think it would be popular?Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…