William Howe must decide whether to start a business renting beach umbrellas at an ocean resort during June, July and August of next summer. He believes he can rent each umbrella to vacationers at $5 a day, and he intends to lease 50 umbrellas for the three- month period for$3,000. To operate this business, he does not have to hire anyone (but himself), and he has no expenses other than the leasing costs and a fee of $3,000 per month to rent the business location. Howe is a college student, and if he did not operate this business, he could earn $4,000 for the Three- month period doing construction work. (a) If there are 80 days during the summer when beach umbrellas are demanded and Howe rents All 50 of his umbrellas on each of these days, what will be his accounting profit for the Summer? (b) What will be his economic profit for the summer?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14: Pricing Techniques And Analysis
Section: Chapter Questions
Problem 7E
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William Howe must decide whether to start a business renting beach umbrellas at an ocean resort during June, July and August of next summer. He believes he can rent each umbrella to vacationers at $5 a day, and he intends to lease 50 umbrellas for the three- month period for$3,000. To operate this business, he does not have to hire anyone (but himself), and he has no expenses other than the leasing costs and a fee of $3,000 per month to rent the business location. Howe is a college student, and if he did not operate this business, he could earn $4,000 for the Three- month period doing construction work.

 

 (a) If there are 80 days during the summer when beach umbrellas are demanded and Howe rents All 50 of his umbrellas on each of these days, what will be his accounting profit for the Summer?

 

(b) What will be his economic profit for the summer?

 

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