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With the aid of a diagram, explain customer based brand equity
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- If used too frequently, ________ can erode the brand’s value in the eyes of customers. *List two actual organizations belonging to any two different categories of their products/services. Describe the management hierarchy of each and compare. Explain why there are differences and/or similarities.What problems may there be in ensuring that "a clear brand vision and shared operational strategy" operate together?
- Write a concept statement about product/service positioning for a new start up travel agency company (like TripAdvisor).One of the following is an important PRODUCT metric. Seleccione una: a. Penetration b. Time to service (or service time) c. Average ticket d. Product rank (or preference) e. Returns (or Defects)3- Which one of the following options describes the process for determining what and how a customer wants a product to perform? a. Customer complains b. Needs identification c. After sales service d. Customer loyalty
- Explain the product life cycle using an example of Adidas Stan Smith Sneakersplease provide explaination as to why the other options are incorrect. thank youI lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor’s performance metrics are below. Thank you,Carlos Henderson