WOT analysis focusses attention on both the internal (resources and capabilities) and external attributes of a firm’s environment. However, without the analytical tools or model for analysing a firm’s environment, SWOT analysis provides no guidance in how these firm’s environmental questions are answered. Describe the tools or model normally used in analysing industry forces and firm’s internal resources and capabilities.

WOT analysis focusses attention on both the internal (resources and capabilities) and external attributes of a firm’s environment. However, without the analytical tools or model for analysing a firm’s environment, SWOT analysis provides no guidance in how these firm’s environmental questions are answered. Describe the tools or model normally used in analysing industry forces and firm’s internal resources and capabilities.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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