Sarah is small entepreuner she just started her business selling cookies at home, the market is new to her and she needs help to sell and market her products as well as make profit to open her own bakery. a. Recommend affordable ways by which Sarah can market her cookies and reach more customers using technology. b. Explain how Sarah can benefit from techology in these three areas (Financials, customer service, productivity) c. Assuming Sarah's business grew bigger and her operations, customers, demand increased and she started making more profit which E-Business Application (CRM, ERP, SCM. etc) would you recommend to Sarah and why?

Sarah is small entepreuner she just started her business selling cookies at home, the market is new to her and she needs help to sell and market her products as well as make profit to open her own bakery. a. Recommend affordable ways by which Sarah can market her cookies and reach more customers using technology. b. Explain how Sarah can benefit from techology in these three areas (Financials, customer service, productivity) c. Assuming Sarah's business grew bigger and her operations, customers, demand increased and she started making more profit which E-Business Application (CRM, ERP, SCM. etc) would you recommend to Sarah and why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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