
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Would you recommend that Procter & Gamble use any mode of transportation other than trucks to transport cartons to retailers? Explain your answer
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- Ice Shack is an ice cream retailer. It recently opened multiple stores, which it owns and controls, at various locations across South Korea to sell its famous ice creams and milk shakes. Which type of retailers are the Ice Shack ice cream stores?arrow_forwardExplain what is marketing logistics and list the major logistics functions?arrow_forwardHow can an indirect buyer effectively use performance-based logistics or service-levelagreements to control the costs of procuring services?arrow_forward
- What is the transportation model's purpose?arrow_forwardDiscuss the physical functions that will be required for distributing your product, focusing on materials handling, warehousing, and transportatioarrow_forwardWhen is the distribution channel of business to consumer viable ? Cite an example ?arrow_forward
- Even though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? Explain why or why not.arrow_forwardDiscuss the impact that current transportation issues may have on supply managers.arrow_forwardHow are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forward
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