Describe how todays customer relationship era differs from prior eras.

Using AMA Definition of Marketing, Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.

Identify and assess the three most common approaches to market segmentation by using consumer characteristics that may influence what people consume or how they respond to marketing communications.

Explain,how marketing affects the decisions consumers make. Explain the role of marketing  and how awareness can change the minds of consumers when buying products or services.  Identify two or three examples of personal and professional marketing.